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Scent Marketing South Africa
This author has not added a biography. Meanwhile admin has contributed 119 posts. Check them out below.
The Complimentary Breakfast along with Allsense SA gives South Africa a signature scent and the team gets one too!
Marc Friedman, the COO of Allsense South Africa is a scent expert and this morning he joined The Complimentary Breakfast in studio to share his thoughts on what South Africa smells like. With that, he also put together a scent profile of a The Complimentary Breakfast team.
Pick up that control, feel the adrenalin coursing through your veins, hear the crowd, just close your eyes -whistle about to blow- pull one deep breath into your lungs and let the rich manicured scent of fresh cut FIFA football pitch grass take hold of you. GAME ON!
To commemorate its 25th Anniversary, BMW has invited AllSense South Africa to curate a fragrance that will capture the emotively charged essence of the event. AllSense, who specialize in the art and science of designing brand experiences through the sense of smell (also known as Scent Marketing), have prepared a scent that will conjure up the old-worldly charm of this centuries old game with a refreshing sophistication that will resonate with the BMW brand. Expect to be charmed by a fragrance array of notes that include Bergamot, Bamboo, Leafy Greens, Rose and Violet
Attending the BMW International Polo Series this year, you will be one of the first in South Africa to see the BMW i3 and the BMW i8.
About BMW International Polo Series
The BMW International Polo Series is a two-match official Test Match series played by South Africa’s national polo team against a touring team from abroad. The South African Polo Association has confirmed that the USA has accepted the invitation to send their national side to participate in this year’s tournament. The American team have toured South Africa five times previously for this Series and have been victorious on three of those occasions. Their most recent tour was in 2002 so it has been some time since we’ve welcomed them to our shores. The team brings with them a wealth of experience and polo fans and spectators can be assured of another brilliant test series.
The 2 match dates are as follows:
Shongweni, Durban: 7 September, 2014.
Waterfall Park, Johannesburg: 14 September, 2014.
AllSense is South Africa’s pre-eminent designer of ambient fragrance experiences for brands, hotels and retailers.
In 2007, AllSense opened its first office in Sydney, Australia which was quickly followed up by offices in New Zealand, Singapore, Malaysia & South Africa.
To date, AllSense continues to design and deliver compelling sensory experiences for the world’s leading shopping destinations, exclusive hotels and elite industry events.
AllSense. See Nothing. Feel Everything
Some personal scenting advice care of Unilever’s personal care division research. It seems these personal scent truisms can also apply to business environments.
Spray more – get more…..yeah baybe………….
Our sense of smell is 10 000 times more sensitive than our sense of taste, so make sure you’re using a deodorant that works for you! We reveal the true power behind our sense of smell.
To illustrate just how keen our sense of smell is, scientists in the US conducted an experiment where men wore pads under their arms while watching two different types of film: comedy and horror. When women were asked to smell the pads they could distinguish differences between the sweat that came out during each of these.
YOU SMELL UNIQUE
It’s important to remember that the way you smell can increase how appealing you are to those around you. Each of us has a unique odour, a bit like a fingerprint. Fresh insights into how the cells in our body are hardwired and interact – a branch of science known as ‘systems biology’ – are enabling researchers to identify, model and safely re-wire the cellular pathways to overcome many of our bodies’ less pleasant little habits, such as sweating.
SPRAY MORE, GET MORE
Ultimately, our preference for one scent over another boils down to the emotions it elicits. This isn’t just a theory, it’s rooted in scientific reality – the olfactory receptors in our nose are directly connected to the bit of our brain that controls our emotions, the limbic system. So high-profile advertising campaigns such as those for men’s deodorant Lynx/Axe, inviting users to ‘spray more, get more’ come from solid scientific foundations.
Take a whiff. What does your store smell like? If the answer is Mr. Clean, Lean Cuisine, or “nothing,” consider the latest research in scent marketing.
Time magazine reports that researchers in Belgium recently conducted a 10-day experiment at a chain bookstore that gauged customer behavior when the smell of chocolate wafted through the air.
Dispensers releasing a chocolate scent were placed in two locations, and researchers found that people were twice as likely to look at more than one book closely when the scent was present. They also were roughly three times more likely to chat up staffers and ask questions after browsing. Sales increased by 40 percent in some book categories, by 22 percent in others. Interestingly, women were more likely than men to dawdle and buy books in the romance and cookbook sections.
While chocolate may not be the most appropriate aroma for a jewelry store, keeping tabs on scent marketing research may help you uncover an odor that encourages shoppers to linger longer in your store.
The authors of the study concluded that disseminating delightful scents in the air led “consumers to explore the store.” For optimal results, “retailers should also pay attention to whether the scent is thematically appropriate for the store’s products (e.g., sea breeze for a surfing shop).”
Heineken pushing boundaries again this year at #heinekengreenroom.
Enter The Scenthesizer. A premiere invite-only event, blending music with scent to create true sensory pleasure.
Coming soon to Africa……
They had four volunteers stand outside a bakery and four stand outside of a clothing store. The volunteers waited for shoppers to pass by and then seemingly accidentally dropped small items like tissues or gloves.
They found that 77% of the items were spontaneously picked up outside the bakery, compared to only 52% outside the clothing store. The conclusion – the presence of pleasant ambient odors positively affects altruistic behavior.
This latest study confirms another one that was done in a mall environment. Researchers found that people were more likely to help a stranger by picking up an item or providing change for a dollar when in the presence of pleasant odors like roasting coffee or baking cookies.
ION Orchard shopping mall has won the Gold Prix d’Excellence Award presented by the International Real Estate Federation (FIABCI).
The Singapore mall was the only shopping centre to win at this year’s awards, acknowledged for both its design and project planning.
The FIABCI Prix d’Excellence Awards recognises projects that embody excellence in real estate and “reward holistic schemes that demonstrate outstanding merit” across an array of criteria.
After winning a Singapore property award in 2012, Ion Orchard was nominated for this new one, winning from a group of retail developments from around the world.
When I was in fourth grade, we had to come up with an invention. Sugar-obsessed, I created a bottle of scented air that would perfume a bakery with fresh-baked smells, such as chocolate chip cookies, enticing people to enter. At 10, I was big on ideas but short on financing and research.
Two decades and thousands of scents later, a company called ScentAir is using the same approach and has more than 2,000 scents in its library, from the obscure (dinosaur breath) to the delectable (caramel apple).
In addition to theme parks, retail stores and hotel chains, the company also has an unlikely client: a professional football team. That’s because the St. Louis Rams believe in the sweet smell of success.
“One of the first things we wanted to do here was to look at all the ways we can improve the game-day experience for families,” says Brian Killingsworth, vice president of marketing and brand strategy for the Rams. “We wanted to create a positive first impression for fans when they first walk into the stadium and we trigger their senses.”
After sampling more than 50 scents, including popcorn, waffle cones, caramel apples and sugar cookies, the Rams execs went with cotton candy (ScentAir’s official description of the aroma: “Warm, softly spun sugar notes with hints of raspberry”).
Now, cotton candy is the first thing fans smell as they arrive at the game.
The process is simple. The scent is pumped through the HVAC systems at the two main entrances at Edward Jones Dome. While ScentAir declined to share an exact price, a company official says its services range from $100 a month for a small storefront to thousands a month for a more complicated space. That price includes everything from the scent development and selection to delivery systems.
Killingsworth says the return on investment is hard to measure, but he believes the first year was successful. To his surprise, concessions sales went up — including cotton candy. It bodes well for the future of sports and scented air.
“This is something we hope to expand upon next year,” Killingsworth said. “I like the idea of using different scents in different areas of the building. The premium areas have different scents as well.”
On that note, I asked ScentAir about the possibility of pumping its “fresh, electronic smell” through my apartment full-time. They said that at the moment they only have “burnt wiring.”
Maybe there’s still time to coin my invention.
Written by Katie Linendoll
“Next time you’re at a hotel, chain store, large concert venue, or casino, stop and take a big sniff. It’s not unlikely that you will smell a subtle, carefully concocted scent created by fragrance specialists at ScentAir, the nation’s largest scent marketing and branding company. Their olfactory potions have an obvious purpose: to encourage customers to linger longer and return more often.
But it isn’t all sugar and spice (and lemon balm and ocean mist). ScentAir’s scientists also recreate — and sell — the odors of feces, blood, guts, and even burning flesh, for use in medical and military simulation training.
A former Disney Imagineer, David Martin, is the brains behind the company. At Disney, he helped introduce the use of different smells to amusement parks; Disney first utilized them at special events, then expanded their use to its indoor rides, stores, and hotels.
“Disney creates the happiest place on earth by engaging all the senses and thinking of every level of detail. They are the masters,” ScentAir spokesperson Ed Burke told BuzzFeed. “We try to bring that to other types of businesses.”
ScentAir’s founder took his work to other amusement parks and entertainment venues; you can thank him for the dung smell at the dinosaur exhibit at the Children’s Museum of Indianapolis, the Shrek fart on the Universal Studios ride, and the whiffs of cotton candy during Katy Perry’s 2011 tour. But he also found steady business bringing smell to stores, hotels, casinos, bars, and restaurants.”
Quoting from Justine Sharrock at BuzzFeed.
The story continues at http://www.buzzfeed.com/justinesharrock/how-manufactured-smells-are-making-people-shop-longer-and-ki
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