Heineken pushing boundaries in Music and Scent

Heineken pushing boundaries again this year at #heinekengreenroom. Enter The Scenthesizer. A premiere invite-only event, blending music with scent to create true sensory pleasure. Amazing working with Dean Chew of Darker than Wax to curate this trans-sensory rollercoaster or aural-come-olfactory pleasure. Big ups to the guys at Iris, FreeFlow and of course Heineken for creating this forum to […]

The Odor Effect: Stores That Smell Better Do Better Business – Jewelers’ Circular Keystone

Take a whiff. What does your store smell like? If the answer is Mr. Clean, Lean Cuisine, or “nothing,” consider the latest research in scent marketing. Time magazine reports that researchers in Belgium recently conducted a 10-day experiment at a chain bookstore that gauged customer behavior when the smell of chocolate wafted through the air. […]

Universities Commission Signature Scents

Colleges and universities are capturing the unique elements of their brands and creating signature scents. So far, the scents have been sold as personal fragrance rather than environmental scents, but it is the next logical step to use the signature scents at recruiting events, open houses, freshman orientation and other events on campus and off. […]

Nielsen report – Win over Asian Consumers with an Emotional Connection

Asia Pacific consumers are the most likely to be won over by designer brand appeal. Three in five Asia Pacific consumers (61 per cent) are willing to pay more for designer products, a higher percentage than in any other global region, according to a new online study from Nielsen. The study revealed a staggering three […]

ION Orchard Mall wins Gold Prix d’Excellence Award

ION Orchard shopping mall has won the Gold Prix d’Excellence Award presented by the International Real Estate Federation (FIABCI). The Singapore mall was the only shopping centre to win at this year’s awards, acknowledged for both its design and project planning. The FIABCI Prix d’Excellence Awards recognises projects that embody excellence in real estate and […]

ESPN – St. Louis Rams Scent Stadium

Katie Linendoll: When I was in fourth grade, we had to come up with an invention. Sugar-obsessed, I created a bottle of scented air that would perfume a bakery with fresh-baked smells, such as chocolate chip cookies, enticing people to enter. At 10, I was big on ideas but short on financing and research. Two […]

“How Manufactured Smells Are Making People Shop Longer And Kill Better” ~BuzzFeed

“Next time you’re at a hotel, chain store, large concert venue, or casino, stop and take a big sniff. It’s not unlikely that you will smell a subtle, carefully concocted scent created by fragrance specialists at ScentAir, the nation’s largest scent marketing and branding company. Their olfactory potions have an obvious purpose: to encourage customers […]

Smell Like the Living Dead – No Really…

Fragrance House Demeter has done it again. The Zombie for Him fragrance is formulated with the scent of dried leaves, mushrooms, mildew, moss, and earth. In short, you’ll smell like a decomposing corpse once you spray this on. Zombie for Her is a “A slightly lighter version of the Men’s fragrance with a touch of […]

Sunday Times talks Scent in Singapore Shopping Malls

“Scents help with brand association and forge an intimate bond with shoppers,” reports the Times. The Sunday Times speaks to yours truly about our work with various Shopping Mall clients in Singapore: “The decade-old industry has grown rapidly in recent years due to a growing body of research on the subject, better and more accessible technology and greater interest from businesses […]

1,400 New Fragrances were Launched in 2012.

1,400 new fragrances were launched in 2012. Dutch artists Lernert and Sander have collected samples of every single one of those fragrances and blended them to create one giant fragrance mix bottle (standing 1.5 litres tall). This excitingly grotesque concoction is simply named: ‘Everything’. ‘Everything’ will be on show at the French boutique Colette in […]