With a heritage as refined and distinctive as BMW itself, the BMW International Polo Series has showcased the best in international and development polo for the past 24 years. Celebrating its 25th year in 2014, the BMW International Polo Series is perfectly aligned with the core values of the BMW brand.
To commemorate its 25th Anniversary, BMW has invited AllSense South Africa to curate a fragrance that will capture the emotively charged essence of the event. AllSense, who specialize in the art and science of designing brand experiences through the sense of smell (also known as Scent Marketing), have prepared a scent that will conjure up the old-worldly charm of this centuries old game with a refreshing sophistication that will resonate with the BMW brand. Expect to be charmed by a fragrance array of notes that include Bergamot, Bamboo, Leafy Greens, Rose and Violet
Attending the BMW International Polo Series this year, you will be one of the first in South Africa to see the BMW i3 and the BMW i8.
About BMW International Polo Series
The BMW International Polo Series is a two-match official Test Match series played by South Africa’s national polo team against a touring team from abroad. The South African Polo Association has confirmed that the USA has accepted the invitation to send their national side to participate in this year’s tournament. The American team have toured South Africa five times previously for this Series and have been victorious on three of those occasions. Their most recent tour was in 2002 so it has been some time since we’ve welcomed them to our shores. The team brings with them a wealth of experience and polo fans and spectators can be assured of another brilliant test series.
The 2 match dates are as follows:
Shongweni, Durban: 7 September, 2014.
Waterfall Park, Johannesburg: 14 September, 2014.
AllSense is South Africa’s pre-eminent designer of ambient fragrance experiences for brands, hotels and retailers.
In 2007, AllSense opened its first office in Sydney, Australia which was quickly followed up by offices in New Zealand, Singapore, Malaysia & South Africa.
To date, AllSense continues to design and deliver compelling sensory experiences for the world’s leading shopping destinations, exclusive hotels and elite industry events.
AllSense. See Nothing. Feel Everything