Category Archives: Campaigns

McCormick spices up Digital Signage with scent-based game “Guess That Spice”

In another custom engineered project ScentAir has had the pleasure working on, McCormick spices up Digital Signage with scent-based game “Guess That Spice”. The sense of smell is closely linked to memories and emotions, and scents have been shown to affect moods and influence behavior. Thanks to the intimate relationship between the brain’s olfactory bulb and […]

Eau De Engine, the New Scent by Team Vodafone

Vodafone has launched a new cologne that smells of burnt rubber and gasoline to promote its TeamVodafone and involvement in the Sydney 500. The ‘Eau de Engine’ cologne, which has been created by ideas agency Tongue, is aimed at men and carries the strapline, “Why smell like a man, when you can smell like a […]

“Aroma billboards on way to Australia.” – Sydney Morning Herald

Mark Russell, from the Melbourne Age, talks to us about Scent Marketing as a trend. He anchors his article on the billboard we recently scented in North Carolina. http://www.smh.com.au/business/media-and-marketing/making-you-hungry-well-it-makes-scents-20101002-161vz.html // A rare sight, for now… the aroma of grilled beef wafts from this US billboard. IMAGINE driving along the freeway and suddenly getting a whiff of […]

Fashion Season in the Air at ION-Orchard

Spring shopping at ION Orchard promises to surprise and delight the senses with a floral wonderland exuding the Mall’s unique signature scent. Visit L1 Atrium and B2 Concourse for a “scentsational” experience. Campaign Credits – ION Orchard (arguably Singapore’s premiere shopping destination) – http://www.ionorchard.com/ AllSense (ScentAir Singapore) – http://www.allsense.com.sg DDB Singapore – http://www.ddb.com.sg/

World’s Largest Scented Billboard

In a marketing campaign for Unilever’s Shampoo Pinuk, ScentAir installed a custom fragrance delivery system to deliver the Shampoo Pinuk fragrance along the sidewalk beside the 394 foot long billboard. The billboard is located next to Ezriali Mall in the heart of Tel Aviv. The billboard is the largest outdoor fragrance project in the world […]

Bloomingdales Scent Strategy featured in Stores Magazine

ScentAir was featured in the July issue of Stores magazine, the official publication of the National Retail Federation, which follows retail trends and consumer habits. Their observation of the success of scent marketing thrust ScentAir into the spotlight, with a great article focusing on ScentAir’s relationship with Bloomingdales. At Bloomingdale’s, holiday planning starts in May, […]

Stairwell to Heaven

British Car Park operator NCP introduces novel scent strategy to engage parkers In the aim for a better (read wackier) customer experience NCP are turning their previously pee scented stairwells into abmient scent zones. (http://www.ncp.co.uk/stairwellsmells) “We’ve recently invested in some innovative technology that will allow us to make our stairwells smell,” says a wesbite spokesperson, […]

Scented Signage – JCDecaux launches its first Australian ‘scent’ campaign

JCDecaux has launched its first Australian ‘scent’ campaign for Fonterra Connoisseur Yoghurt. The JCDecaux scent boards have been placed in Sydney, Melbourne and Brisbane to give consumers a chance to interact with the panels via a button which triggers a vanilla bean scent emission. – credit: BandT magazine http://www.bandt.com.au/

President uses scent to engage voters

A team of supporters of [the now successful] presidential frontrunner Lee Myung-bak has been secretly spraying a perfume called “Great Korea” at his rallies. Volunteers were also present at voting booths  to ensure the same scent drifted through the air. “It will remind people of the identity of Lee Myung-bak. The concept of the perfume […]

BURGER KING® FLAME™ – Body spray of seduction, with a hint of flame-broiled meat

No jokes! American men (and women?) can for a mere $US3.99 get it on, that is get the scent of flame grilled burger on. According to their official website (http://www.firemeetsdesire.com) “The Whopper sandwich is America’s favourite burger, Flame by BK captures the essence of that love and gives it to you. Behold … now you […]

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