Category Archives: Scent Delivery Systems

“How Manufactured Smells Are Making People Shop Longer And Kill Better” ~BuzzFeed

“Next time you’re at a hotel, chain store, large concert venue, or casino, stop and take a big sniff. It’s not unlikely that you will smell a subtle, carefully concocted scent created by fragrance specialists at ScentAir, the nation’s largest scent marketing and branding company. Their olfactory potions have an obvious purpose: to encourage customers […]

McCormick spices up Digital Signage with scent-based game “Guess That Spice”

In another custom engineered project ScentAir has had the pleasure working on, McCormick spices up Digital Signage with scent-based game “Guess That Spice”. The sense of smell is closely linked to memories and emotions, and scents have been shown to affect moods and influence behavior. Thanks to the intimate relationship between the brain’s olfactory bulb and […]

Brazil, land of sensuality and samba going big on Scent Branding

BrandChannel.com – Branding by the Nose in Brazil by Ana Paula Palombo Terzi Smell is a 24-hour, seven-days-a-week sense. It is turned on all of the time, both when people are awake and sleeping. But does this olfactory fact present actual, viable and achievable branding opportunities and new areas for the branding industry to explore […]

Harrods introduces scent marketing

Leading luxury retailer, Harrods is set to lead the way in multi-sensory experiences by injecting tailored aromas into its stores to improve the buying experience. A variety of scents have been positioned around Harrods to provoke memories and encourage customers to feel positive about the buying experience. Coconut oil will feature in the ladies swimwear […]

Modern Bride Magazine calls scent a brilliant idea!

Scent-sational Infuse your big day with fragrances by renting a scent machine (from $300, scentevents.com). They are discreetly sized and scent an area up to 2,000 square feet with one cartridge. From Modern Bride magazine http://www.brides.com/ideas/?page=8 ScentEvents uses ScentAir, here featured with ScentWaves – http://www.scentair.com.au/Scent-Delivery-Systems/Scent_Delivery_Systems.html

Anosmia, tuning out of the Smell

If you smell an odour for long enough, you eventually stop noticing it. This is because prolonged exposure to a strong smell is believed to saturate the olfactory epithelium with odour molecules to the point where information is no longer delivered to the brain. This is called ‘adaptation’. Loss in smell sensitivity is only temporary […]

Gilly Hicks Sydney, an X-rated Abercrombie?

The new brainchild (or should we say ‘sex’ child) of the Abercrombie family – Gilly Hicks. See the video clip if you dare…http://www.gillyhicks.com/ True to the Abercrombie & Fitch brand, ScentAir deployed A & F’s scent signature using ScentAir’s HVAC scent delivery system. If you visited an Abercrombie store, or more so if you have visited […]

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