Follow your Nose to a New Home

“It’s not the new open floor plan or the designer faucets or even the trendy wall colors. No, it’s the smell. It very  well could be your nose that determines the next place you choose to call home. The role of scent is a huge factor when it comes to model homes for homebuilders, assisted living facilities and other dwellings that you want to spend a lot of time in.  Buying a new home is a very emotional purchase, and there’s a Suwanee-based business called Scent Air that’s conducted tests which indicate a 40% improvement in mood when people are exposed to pleasant fragrances.  ScentAir provides ‘aroma marketing’ for retailers, builders and others.”

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