Kool Aid scented Reeboks

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Reebok is set to launch the first in a line of shoes with the built-in scent of America’s favourite drink Kool-Aid. “When two great names like Reebok and Kool-Aid brand get together, the result is some of the freshest gear to ever hit the streets,” promises Reebok’s promo speel. Unveiled on 1 February, the first three ‘SKUs’ are grape, cherry and strawberry. That box-fresh Kool Aid fragrance comes from scented sock liners inside the shoes. Other aromas to look forward to include orange, lemonade and lemon-lime. There’s no indication as yet on whether the Kool Aid kicks are going to waft down to Australia. Perhaps a custom Cottees cordial range?

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