Ragtrader Feature Article on Scent Marketing – 2 November 2007

“Smart retailers aren’t just relying on a shop window to lure shoppers inside their doors these days……Research suggests shoppers will stay 30% longer in a sweet-smelling store…”

Nina Lees talks about this international trend happening in Australia

Ragtrader is Australia’s premiere fashion business magazine
www.ragtrader.com.au

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