Scent Marketing South Africa

Science and Research.

For something so groundbreaking, the field of research into the human sense of smell has been muted for so long. But no longer….

Research Papers:

Analysis of Autobiographical Memories Triggered by Olfactory… Anomalies in Cognition: Olfactory Memory
Brand Sense: Building Brands with Sensory Experiences Congruency of Scent and Music as a Driver of In-Store Evaluations…
Effects of Gender-Congruent Ambient Scent on Approach… Emotional Responses to Pleasant and Unpleasant Olfactory…
It’s Beginning to Smell (and Sound) a Lot Like Christmas Making Scents: Aromatic Output for Human-Computer Interaction
Odor-associative Learning and Emotion Odor-evoked Autobiographical Memories
Olfaction, Emotion and the Amygdala Scents and Sensitivity
The Use of Olfaction to Improve Indoor Air Quality


Further Industry Resources:
Monell Chemical Senses Center
Sense of Smell Institute Smell & Taste Treatment and Research Foundation
Dr. Rachel Herz – Brown University
Dr. Alan Hirsh – Smell & Taste Treatment and Research Foundation
Eric R. Spangenberg, Ph.D. – Washington State University
Dr. Gerald Zaltman – Harvard Business School

What People Are Saying
  • We think scent is a pretty exciting element of the whole guest experience - Senior Vice President, Westin Hotels

  • Customers notice and they comment about the fragrance as soon as they come in. It adds another interesting element to our stores - Store Manager, Lucky Brand Jeans

  • The fragrance completes the unique environment and our customer experience - Managing Director, Hugo Boss

  • Our signature scent creates a positive and memorable experience. Sony has been very pleased by the response from customers - Senior Creative Director, Sony Style

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