Scent Marketing South Africa

Sense of Smell.


“Smell is a potent wizard that transports you across thousands of miles and all the years you have live” – Helen Keller

The human sense of smell is just that – HUMAN. It is deeply felt, personally and culturally relevant. and incredibly emotive.

Processed in the seat of our brains in an area that also looks after our human faculty for memory and emotion, new research today shows what poets, lovers and travelers have -since the beginnings of time- transcribed and romanticized: The powerful connection between our moods, emotion and memory with our Sense of Smell.

What People Are Saying
  • We think scent is a pretty exciting element of the whole guest experience - Senior Vice President, Westin Hotels

  • Customers notice and they comment about the fragrance as soon as they come in. It adds another interesting element to our stores - Store Manager, Lucky Brand Jeans

  • The fragrance completes the unique environment and our customer experience - Managing Director, Hugo Boss

  • Our signature scent creates a positive and memorable experience. Sony has been very pleased by the response from customers - Senior Creative Director, Sony Style

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