Scented Signage – JCDecaux launches its first Australian ‘scent’ campaign

‘scent’ campaign for Fonterra  Connoisseur Yoghurt

JCDecaux has launched its first Australian ‘scent’ campaign for Fonterra Connoisseur Yoghurt. The JCDecaux scent boards have been placed in Sydney, Melbourne and Brisbane to give consumers a chance to interact with the panels via a button which triggers a vanilla bean scent emission.

– credit: BandT magazine
http://www.bandt.com.au/

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