Terry Jacobson interviewed in Sunday Times on the trend of Scent Marketing in Singapore’s Shopping Malls[/caption]
“Scents help with brand association and forge an intimate bond with shoppers,” reports the Times.
The Sunday Times speaks to yours truly about our work with various Shopping Mall clients in Singapore: “The decade-old industry has grown rapidly in recent years due to a growing body of research on the subject, better and more accessible technology and greater interest from businesses and individuals,” said Mr Terry Jacobson, the Business Development Director of scent provider AllSense. He said popular scents vary by country and culture, and are influenced by the weather and climate. Tea and citrus-based scents are particularly popular here, and can change with the seasons.