Tag Archives: AllSense

Dance Music smells like Spring Rain – My Paper

Dance music smells like spring rain “If music had a smell, what would it be?” Scent expert and business-development director of scent provider AllSense, Mr Terry Jacobson, was tasked to design scents to accompany music for The Scenthesizer, a Heineken Green Room party held at Gillman Barracks. My Paper spoke to the 37-year-old about how […]

Heineken pushing boundaries in Music and Scent

Heineken pushing boundaries again this year at #heinekengreenroom. Enter The Scenthesizer. A premiere invite-only event, blending music with scent to create true sensory pleasure. Amazing working with Dean Chew of Darker than Wax to curate this trans-sensory rollercoaster or aural-come-olfactory pleasure. Big ups to the guys at Iris, FreeFlow and of course Heineken for creating this forum to […]

The Scent of Spring, Olfactory Art Installation by ION Orchard

ION Orchard, Singapore’s premiere shopping mall destination once again delights shoppers and patrons with this scented art installation to commemorate Spring. Delicate and Delightful, what a way to stop and smell the roses! (in between shopping for a new pair of shoes!) ION Orchard’s signature fragrance has had overwhelming positive response from the first day […]

Bloomberg on ION Orchard

Bloomberg acknowledges our pioneering scent branding work at this iconic Singaporean property, ION Orchard. “ScentAir Launches Into Singapore with ION Orchard Retail” – http://www.bloomberg.com/apps/news?pid=newsarchive&sid=acN4F.jnCJNo Sorry its an oldie but we only spotted it now…

Fashion Season in the Air at ION-Orchard

Spring shopping at ION Orchard promises to surprise and delight the senses with a floral wonderland exuding the Mall’s unique signature scent. Visit L1 Atrium and B2 Concourse for a “scentsational” experience. Campaign Credits – ION Orchard (arguably Singapore’s premiere shopping destination) – http://www.ionorchard.com/ AllSense (ScentAir Singapore) – http://www.allsense.com.sg DDB Singapore – http://www.ddb.com.sg/

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