Scent Marketing South Africa
The Complimentary Breakfast along with Allsense SA gives South Africa a signature scent and the team gets one too!
Marc Friedman, the COO of Allsense South Africa is a scent expert and this morning he joined The Complimentary Breakfast in studio to share his thoughts on what South Africa smells like. With that, he also put together a scent profile of a The Complimentary Breakfast team.
Listen here: http://www.jacarandafm.com/post/making-scents-of-tcb-team/
Pick up that control, feel the adrenalin coursing through your veins, hear the crowd, just close your eyes -whistle about to blow- pull one deep breath into your lungs and let the rich manicured scent of fresh cut FIFA football pitch grass take hold of you. GAME ON!
To commemorate its 25th Anniversary, BMW has invited AllSense South Africa to curate a fragrance that will capture the emotively charged essence of the event. AllSense, who specialize in the art and science of designing brand experiences through the sense of smell (also known as Scent Marketing), have prepared a scent that will conjure up the old-worldly charm of this centuries old game with a refreshing sophistication that will resonate with the BMW brand. Expect to be charmed by a fragrance array of notes that include Bergamot, Bamboo, Leafy Greens, Rose and Violet
Attending the BMW International Polo Series this year, you will be one of the first in South Africa to see the BMW i3 and the BMW i8.
About BMW International Polo Series
The BMW International Polo Series is a two-match official Test Match series played by South Africa’s national polo team against a touring team from abroad. The South African Polo Association has confirmed that the USA has accepted the invitation to send their national side to participate in this year’s tournament. The American team have toured South Africa five times previously for this Series and have been victorious on three of those occasions. Their most recent tour was in 2002 so it has been some time since we’ve welcomed them to our shores. The team brings with them a wealth of experience and polo fans and spectators can be assured of another brilliant test series.
The 2 match dates are as follows:
Shongweni, Durban: 7 September, 2014.
Waterfall Park, Johannesburg: 14 September, 2014.
About AllSense
AllSense is South Africa’s pre-eminent designer of ambient fragrance experiences for brands, hotels and retailers.
In 2007, AllSense opened its first office in Sydney, Australia which was quickly followed up by offices in New Zealand, Singapore, Malaysia & South Africa.
To date, AllSense continues to design and deliver compelling sensory experiences for the world’s leading shopping destinations, exclusive hotels and elite industry events.
AllSense. See Nothing. Feel Everything
Heineken pushing boundaries again this year at #heinekengreenroom.
Enter The Scenthesizer. A premiere invite-only event, blending music with scent to create true sensory pleasure.
Coming soon to Africa……
ION Orchard, Singapore’s premiere shopping mall destination once again delights shoppers and patrons with this scented art installation to commemorate Spring. Delicate and Delightful, what a way to stop and smell the roses! (in between shopping for a new pair of shoes!)
ION Orchard’s signature fragrance has had overwhelming positive response from the first day the mall opened. A big thanks to ION management and the Singaporean public at large for your support – AllSense
www.ionorchard.com | www.allsense.com.sg
Bloomberg acknowledges our pioneering scent branding work at this iconic Singaporean property, ION Orchard.
“ScentAir Launches Into Singapore with ION Orchard Retail” – http://www.bloomberg.com/apps/news?pid=newsarchive&sid=acN4F.jnCJNo
Sorry its an oldie but we only spotted it now…
Spring shopping at ION Orchard promises to surprise and delight the senses with a floral wonderland exuding the Mall’s unique signature scent.
Visit L1 Atrium and B2 Concourse for a “scentsational” experience.
Campaign Credits –
ION Orchard (arguably Singapore’s premiere shopping destination) – http://www.ionorchard.com/
AllSense (ScentAir Singapore) – http://www.allsense.com.sg
DDB Singapore – http://www.ddb.com.sg/
Singapore
Malaysia
South
Africa