Tag Archives: branding

BURGER KING® FLAME™ – Body spray of seduction, with a hint of flame-broiled meat

No jokes! American men (and women?) can for a mere $US3.99 get it on, that is get the scent of flame grilled burger on. According to their official website (http://www.firemeetsdesire.com) “The Whopper sandwich is America’s favourite burger, Flame by BK captures the essence of that love and gives it to you. Behold … now you […]

Brazil, land of sensuality and samba going big on Scent Branding

BrandChannel.com – Branding by the Nose in Brazil by Ana Paula Palombo Terzi Smell is a 24-hour, seven-days-a-week sense. It is turned on all of the time, both when people are awake and sleeping. But does this olfactory fact present actual, viable and achievable branding opportunities and new areas for the branding industry to explore […]

Scented Fashion….oh yes!

In a novel attempt to recapture the attention of visually-overloaded consumers, a Swedish fashion label has turned to smell to create a strong brand image and increase sales. A unique scent has been created to represent the Odeur clothing brand, described as citrus, clean and appealing to both sexes. The fragrance has been embedded into […]

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