Scent Marketing South Africa

BURGER KING® FLAME™ – Body spray of seduction, with a hint of flame-broiled meat

Flame by Burger King

No jokes! American men (and women?) can for a mere $US3.99 get it on, that is get the scent of flame grilled burger on.

According to their official website (http://www.firemeetsdesire.com) “The Whopper sandwich is America’s favourite burger, Flame by BK captures the essence of that love and gives it to you. Behold … now you can set the mood for whatever you’re in the mood for.”

Certainly an unusual campaign by the King but tapping right into that sense of desire which no sense does better than our sense of smell.

Not too sure what the reaction from vegeterians and vegans will be?

BK says eat your heart out David and Victoria Beckham

What People Are Saying

  • We think scent is a pretty exciting element of the whole guest experience - Senior Vice President, Westin Hotels

  • Customers notice and they comment about the fragrance as soon as they come in. It adds another interesting element to our stores - Store Manager, Lucky Brand Jeans

  • The fragrance completes the unique environment and our customer experience - Managing Director, Hugo Boss

  • Our signature scent creates a positive and memorable experience. Sony has been very pleased by the response from customers - Senior Creative Director, Sony Style

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